Winter Holidays Mean Big Business for Florists!

Business for Florists

What is the Busiest Season of the year for Florists?

While we often associate flower arrangements with Mother’s Day, Valentine’s Day, and birthdays, it might be a surprise that the holiday season is actually the busiest time of the year for florists across the county. In fact, Forbes reports that about 30% of yearly flower sales occur during the Christmas and Hanukkah season. In fact, approximately $380 million more is spent on flowers during this time of year than either Mother’s Day or Valentine’s Day – which is no small amount! With this hectic time of year quickly approaching, it is essential for florists to be prepared to handle the high volume of customers while also keeping a full inventory of fresh and healthy flowers. Commercial flower refrigerators can be the key to ensuring that you make it through this busy season.

What Flowers go in a Winter Arrangement?

It is true that fewer flowers flourish during the cold winter months of the year. However, this does not mean that you can create beautiful, winter-themed floral arrangements to display in your commercial flower refrigerator for the holiday season. Some of our winter favorites include snapdragons, ranunculus, alstroemeria, roses, and larkspur. Poinsettias are another common choice, so working those into your bouquets can catch customers’ eyes. No matter what type of flowers you choose, customers are going to be most drawn to bouquets that reflect holiday colors, such as reds, whites, and pine greens.

flowers flourish

Many buyers will be attracted to arrangements that have wintery vibes and set the tone for a cozy winter evening. Holly, juniper, cedar, pinecones, fir branches and boxwood are among the many evergreen plants that still thrive in the winter, and consequently, many people are drawn to arrangements that feature accents with these plants as they evoke feelings of the Christmas or holiday season. Additionally, adding sprigs of rosemary or thyme can remind customers of their favorite holiday meals and smell incredible with piney and woody plants, and can be another creative way to tap into the holiday season.

Can you use a Commercial Fridge for Flowers During the Holiday Season?

Rather than using a generic commercial refrigerator, we absolutely recommend you use a specialized commercial flower refrigerator during the holiday season! Some florists think that because the temperature outside is colder, they can get away without commercial refrigeration equipment. But the truth is, commercial floral coolers can protect flowers from these extreme cold temperatures in the same way that they protect flowers when it is too hot outside. The main purpose of a commercial floral fridge is to provide the exact perfect temperature to preserve the flowers inside, and they continue to do that even when the weather outside is chilly.

floral cooler

What is the Difference Between a Floral Cooler and a Refrigerator?

The main difference between a commercial flower refrigerator and a generic commercial refrigerator is that a flower cooler is specifically designed to meet the needs of the flowers beyond providing them with an optimal temperature. Not only do flowers need consistent temperatures, but they also need soft airflow and high humidity to stay fresh and beautiful. On the other hand, regular commercial refrigeration equipment will be designed to preserve food, which needs lower humidity and may have faster airflow to quickly re-cool the interior of the fridge after frequent opening and closing. Florists will want a piece of equipment that is designed to preserve flowers and for this reason, a flower cooler is the right way to go.

What Flowers make the most profit during the Holiday Season?

You’ll want to make sure you have plenty of the most popular flowers in your commercial flower refrigerator for the holiday season. Over the years, some of the highest selling holiday flowers include larkspur, snapdragons, and ageratum. You should also have plants that are associated with many holiday traditions, such as poinsettias, Christmas cactus, or mistletoe. However, zinnias, scabiosa, salvia and peonies are extremely popular this time of year, and you should consider stocking up on these too. Snowdrops, lily of the valley, hellebores, and paperwhites are also great sellers as their beautiful white color reminds customers of snowy days. We also suggest collecting plenty of evergreen and winterberry sprigs in your floral cooler because these are also popular this time of year, with the focus on plants that produce red or white flowers.

Powers Equipment has Commercial Flower Refrigerators for Florists to Display their Arrangements for the Holiday Season

If you are looking for the right commercial flower refrigerator for the holiday season, Powers Equipment has got you covered. Our floral coolers not only help preserve your floral arrangements by ensuring they are stored in the optimal environment, but also feature clear doors, bright lighting, and customizable shelving so that you can make your products look their absolute best. To learn more about our floral fridges and how they can help you this holiday season, contact Powers Equipment today.