As spring and summer roll around, it’s nice to enjoy a change of scenery — and for florists, that means refreshing your displays with vibrant seasonal blooms. Floral coolers play a vital role in keeping these flowers fresh, colorful, and long-lasting. If you’re looking to boost sales and impress customers during peak floral seasons, now is the time to upgrade and optimize your flower refrigeration systems.
What Are The Best Seasonal Flowers to Stock in Your Floral Coolers?
Seasonal flowers are an exciting reminder of the changing seasons and a welcome variation from the everyday. For florists and flower shops, it’s the perfect time to update your floral coolers with blooms that capture the spirit of spring and summer.
Which flowers will you include this year?
There are plenty of great choices. Holidays like Mother’s Day, Father’s Day, and Memorial Day often include flowers as meaningful gifts or decorations. When it comes to selection, bulb plants are particularly popular, such as the ever-lovely hyacinths, tulips, and daffodils. Their fragrance and bright colors make them an excellent addition to any flower display cooler.
Of course, no discussion about seasonal flowers would be complete without mentioning one of the biggest flower occasions of the summer: weddings. Late spring through summer is prime wedding season, with coral peonies, lilies of the valley, and roses among the most requested blooms.
Other favorites include:
- Roses
- Peonies
- Orchids
- Sweet peas
- Hydrangeas
- Lilacs
Wedding color palettes typically feature pinks, purples, whites, and blues, colors that look stunning when properly stored and displayed in a refrigerated floral case.
Why Floral Coolers Are Crucial for Seasonal Blooms?
Seasonal flowers are beautiful — but also fragile. Without proper cooling and humidity, they wilt quickly and lose appeal.
A high-quality commercial floral refrigerator offers:
- Stable temperatures between 34–38°F
- High humidity levels to prevent petal drying
- Consistent airflow for even preservation
- Energy-efficient performance for cost control
By keeping flowers in peak condition, your floral cooler ensures customer satisfaction and repeat business.
Show Off Local and Seasonal Blooms
Whatever the occasion, seasonal flowers will bring added energy and beauty to your store. Highlighting flowers from local growers can also help you stand out. Customers love knowing their bouquets are supporting nearby farms and reducing environmental impact.
A floral cooler stocked with local, seasonal flowers appeals to a wide range of buyers from daily walk-ins to wedding planners.
How To Choose the Right Floral Cooler for the Job?
Not all floral coolers are created equal. When shopping for a new flower refrigeration system, look for features that support both preservation and presentation:
- Glass doors for better visibility
- Digital temperature and humidity control
- Flexible shelving for easy merchandising
- Quiet, efficient compressors
- Built-in humidity systems to prevent drying
These features can keep your blooms looking their best — and drive more sales from your displays.
Ready to upgrade your floral coolers before peak season hits?
Contact our team today to explore energy-efficient, high-performance coolers tailored for your flower business.