What are the Top Three Major Holidays for Floral Sales?
In the United States, the three biggest annual events for holiday floral sales are typically Valentine’s Day, Mother’s Day, and Christmas/Hanukkah. However, throughout the year, there are several holidays that are celebrated by sending flowers to loved ones, and one such holiday is just around the corner. Easter symbolizes the start of new life, and there really is no better way to capture that sentiment than with beautiful Easter flowers. This guide will help florists utilize floral coolers to gear up for Easter flower sales for the most successful Easter season possible.
What are the Most Popular Easter Flowers?
When we think about Easter flowers, the most popular choice is Easter lilies. However, there are countless Easter flowers that you should stock up on for the Easter holiday. For example, several bulb flowers that return every spring perfectly epitomize the rebirth and growth that we associate with spring and the Easter season. Daffodils, tulips, hyacinths, and crocuses make excellent Easter flowers because they begin to bloom right when Easter arrives, after surviving the long and harsh winter months. They are also bright and colorful, making them the perfect accent flower for any Easter floral arrangement.
In the Christian faith, purple is the color associated with Lent, the 40-day period leading up to Easter. Consequently, flowers that come in beautiful, soft purple hues are excellent options for Easter. Some great examples are hellebore, hydrangeas, and hyacinths.
Another unique option is the Easter cactus, which typically bloom in the spring, just in time for Easter. They have beautiful bright blooms, and are generally pretty easy to care for, for customers who do not have a green thumb!
What is the Significance of Easter Lilies?
During the spring, it is very common to see churches adorned with Easter flowers like white lilies. The white lily is referenced several times throughout the Bible, and is typically seen as a symbol of rebirth, purity, and new beginnings – a symbolic meaning shared by the Easter holiday itself. However, Easter lilies have had a spiritual meaning outside of Christianity. In many pagan religions, the lily is a symbol of motherhood and fertility. Followers of these pagan beliefs frequently gifted Easter lilies to mothers. In either case, Easter lilies symbolize life emerging. Easter lilies grow from bulbs that sit dormant underground during the winter and are still able to survive and create new life in the spring. For these reasons, white lilies have great significance as Easter flowers.
How to Display Easter Flowers to Increase Sales?
There are several things that you can do as a florist to display Easter flowers in the best light and ensure that you make the most sales this season. First, make sure that you have a sufficient supply of Easter flowers to cover the demand you’ll see during the Easter season. Order enough flowers early enough so that you can have them stocked and displayed in floral coolers. If you purchase lily bulbs, it’s important to fresh-cut them daily to keep the plants looking healthy and growing to their fullest potential. Store Easter flowers in floral coolers for optimum humidity and temperature conditions. Because many customers prefer to purchase potted bulbs, it is important to make sure you have enough containers for those orders as well. Lastly, ensure that you have plenty of colorful wrappers to wrap both potted plants and hand-cut bouquets. Green wrappers are a great option because they make popular Easter flowers like white Easter lilies pop and appear brighter and they match the theme of growth and rebirth that is so often associated with spring.
What is the Best Environment to Preserve Easter Flowers?
There are a few key things to remember when trying to best preserve Easter flowers. First, the time that you purchase your Easter flowers is important. If you purchase bulbs where the flowers are already in full bloom, they will simply not last long enough for customers to purchase them. Next, it is essential to ensure that the flowers are kept in cool temperatures in a floral cooler. If Easter flowers are kept in warm temperatures, the blooms will wilt and spoil, which does not make for good merchandising! Lastly, it’s important to make sure that the flowers are not exposed to too much light or water. While light and water are essential for these flowers to thrive, too much of a good thing can actually hurt them.
Powers Equipment has Floral Coolers to Keep Easter Flowers Looking Great!
For years, Powers Equipment has been creating top-of-the-line floral coolers that help florists prepare for holiday floral sales during the Easter season. Our floral coolers are the perfect display option for merchandising Easter flowers. Our coolers allow florists to monitor temperatures to keep the blooms in the ideal cool environment. Storing the flowers in floral coolers also allows florists to regulate the amount of light they are exposed to and protects them from humid atmospheres. With Powers Equipment, you can be sure that your Easter flowers will be looking their absolute best for your customers!